Buyer attitudes and brand choice behavior
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York : London :
Free Press ; Collier-Macmillan
cop. 1970
|
| Series: | Graduate School of Business dissertations series
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008239969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XX, 219 p. gráf. ; 24 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. 197-208) e índice |
| ISBN: | 9780029072103 |
