The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

The man who sold America the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century

Bibliographic Details
Main Author: Cruikshank, Jeffrey L. (-)
Other Authors: Schultz, Arthur W.
Format: Book
Language:Inglés
Published: Boston, Mass. : Harvard Business Review Press 2010
Subjects:
Lasker, Albert Davis, > 1880-1952 > Biografías
Publicistas > Estados Unidos.
Publicidad > Estados Unidos > Historia > s. XX.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991008156579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • The orator and the entrepreneur
  • The Galveston hothouse
  • Success in Chicago
  • Salesmanship in print
  • Growing up, breaking down
  • The greatest copywriter
  • Orange juice and raisin bread
  • Fighting for Leo Frank
  • Into the tomato business
  • Saving baseball from itself
  • Venturing into politics
  • Electing a president
  • The damnedest job in the world
  • A family interlude
  • A defeat and two victories
  • Selling the unmentionable, and more
  • Retrenching and reshaping
  • Selling and unselling California
  • The downward spiral
  • Changing a life
  • Finding peace
  • The lasker legacy.

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