The man who sold America the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston, Mass. :
Harvard Business Review Press
2010
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991008156579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The orator and the entrepreneur
- The Galveston hothouse
- Success in Chicago
- Salesmanship in print
- Growing up, breaking down
- The greatest copywriter
- Orange juice and raisin bread
- Fighting for Leo Frank
- Into the tomato business
- Saving baseball from itself
- Venturing into politics
- Electing a president
- The damnedest job in the world
- A family interlude
- A defeat and two victories
- Selling the unmentionable, and more
- Retrenching and reshaping
- Selling and unselling California
- The downward spiral
- Changing a life
- Finding peace
- The lasker legacy.
