Communication and persuasion psychological studies of opinion change

Bibliographic Details
Main Author:	Hovland, Carl Iver, 1912- (-)
Other Authors:	Janis, Irving Lester, 1918-, Kelley, Harold H.
Format:	Book
Language:	Inglés
Published:	New Haven [etc.] : Yale University Press 1963.
Edition:	7th. prnting
Subjects:	Actitud (Psicología) Persuasión (Psicología) Comunicación de las ideas > Psicología
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991008124099708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XII, 315 p. ; 21 cm

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