Advertising worldwide concepts, theories and practice of international, multinational and global advertising
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
Prentice-Hall
1991
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007907309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XVI, 440 p. ; 24 cm |
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| ISBN: | 9780134718972 |
