Reverse innovation create far from home, win everywhere

Bibliographic Details
Main Author: Govindarajan, Vijay (-)
Other Authors: Trimble, Chris, Nooyi, Indra, 1955-
Format: Book
Language:Inglés
Published: Boston : Harvard Business Press cop. 2012
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007693629708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XV, 229 p. ; 24 cm
ISBN:9781422157640