Emotional branding : the new paradigm for connecting brands to people

Emotional branding the new paradigm for connecting brands to people

Bibliographic Details
Main Author: Gobé, Marc (-)
Format: Book
Language:Inglés
Published: New York : Allworth Press 2009
Edition:Updated and rev. ed
Subjects:
Marcas comerciales
Marcas comerciales > Marketing.
Consumidores > Preferencias
Motivación, Investigación de (Marketing)
Online Access:Resumen
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007677789708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXXIV, 325 p. : il. ; 23 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9781581156720

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