The smarter screen what your business can learn from the way consumers think online
Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi...
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| Formato: | Libro |
| Idioma: | Inglés |
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London :
Piatkus
2015
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007617729708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- The mental screen
- Function follows form
- Display biases
- The new mirror
- Desirable difficulty
- Digital tailoring
- The choice opportunity
- Thinking architecture
- Summary : Tools for the future
- Appendix : The complete list of tools.
