The smarter screen what your business can learn from the way consumers think online
Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi...
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| Format: | Book |
| Language: | Inglés |
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London :
Piatkus
2015
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007617729708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | Visual biases and behavioral patterns influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways, and reveals how we can create an online world that helps us think better, not worse. |
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| Physical Description: | viii, 248 p. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 215-238) e índice |
| ISBN: | 9780349410395 |
