Brand equity la gestione del valore della marca
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Italiano |
| Published: |
Milano :
Franco Angeli
1998
|
| Series: | Impresa, Communicazione, Mercato ;
639.26 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007435759708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 351 p. ; 22 cm |
|---|---|
| ISBN: | 9788846403339 |
