Advertising, management, and society a business point of view
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
McGraw-Hill Book Company
1974
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007431969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Item Description: | A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers |
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| Physical Description: | XX, 386 p. : il. ; 24 cm |
| Bibliography: | Bibliography: p. 371-377 |
| ISBN: | 9780070465275 |
