Building brand identity : a strategy for success in a hostile marketplace

Building brand identity a strategy for success in a hostile marketplace

Bibliographic Details
Main Author: Upshaw, Lynn B, (1947- ) (-)
Format: Book
Language:Inglés
Published: New York [etc.] : Wiley & Sons 1995
Series:New directions in business
Subjects:
Marcas comerciales
Mercancías > Gestión.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007340799708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Series statement from jacket
Physical Description:XIV, 354 p. ; 25 cm
Bibliography:Includes bibliographical references (p. 330-341) and index
ISBN:9780471042204

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