Building brand identity a strategy for success in a hostile marketplace
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York [etc.] :
Wiley & Sons
1995
|
| Colección: | New directions in business
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007340799708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Series statement from jacket |
|---|---|
| Descripción Física: | XIV, 354 p. ; 25 cm |
| Bibliografía: | Includes bibliographical references (p. 330-341) and index |
| ISBN: | 9780471042204 |
