Cita APA (7a ed.)

Upshaw, L. B. (1995). Building brand identity: A strategy for success in a hostile marketplace. Wiley & Sons.

Cita Chicago Style (17a ed.)

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. New York [etc.]: Wiley & Sons, 1995.

Cita MLA (9a ed.)

Upshaw, Lynn B. Building Brand Identity: A Strategy for Success in a Hostile Marketplace. Wiley & Sons, 1995.