The marketing planning workbook effective marketing for marketing managers
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge
1996
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| Colección: | The marketing workbooks
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007340749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Simultaneously published in the United States and Canada |
|---|---|
| Descripción Física: | xxx, 224 p. : il. ; 24 cm |
| Bibliografía: | Includes bibliographical references (p. [217]-219) and index |
| ISBN: | 9780415118910 |
