The marketing planning workbook : effective marketing for marketing managers

The marketing planning workbook effective marketing for marketing managers

Bibliographic Details
Main Author: Dibb, Sally, (1963- ) (-)
Other Authors: Simkin, Lyndon, 1961- coautor (coautor), Bradley, John, 1952- coautor
Format: Book
Language:Inglés
Published: London ; New York : Routledge 1996
Series:The marketing workbooks
Subjects:
Marketing > Planificación
Marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007340749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Simultaneously published in the United States and Canada
Physical Description:xxx, 224 p. : il. ; 24 cm
Bibliography:Includes bibliographical references (p. [217]-219) and index
ISBN:9780415118910

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