Cita APA (7a ed.)

Dibb, S., Simkin, L., & Bradley, J. (1996). The marketing planning workbook: Effective marketing for marketing managers. Routledge.

Cita Chicago Style (17a ed.)

Dibb, Sally, Lyndon Simkin, y John Bradley. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. London ; New York: Routledge, 1996.

Cita MLA (9a ed.)

Dibb, Sally, et al. The Marketing Planning Workbook: Effective Marketing for Marketing Managers. Routledge, 1996.