Consumer behavior and marketing action
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Cincinnati, Ohio :
South-Western College Pub
1998
|
| Edición: | 6th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007340669708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XVIII, 718 p. : il. ; 24 cm |
|---|---|
| Bibliografía: | Includes bibliographical references (p. 656-688) and index |
| ISBN: | 9780538867702 |
