Loveworks How the world's top marketers make emotional connections to win in the marketplace
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
| Other Authors: | |
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| Format: | Book |
| Language: | Castellano |
| Published: |
Brooklyn, N.Y. :
PowerHouse Books
2014
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| Edition: | Segunda edición, 2014 |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007249299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers |
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| Physical Description: | 192 páginas : ilustraciones (color) ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (páginas 184-190) e índice |
| ISBN: | 9781576877319 |
