Loveworks How the world's top marketers make emotional connections to win in the marketplace
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers
| Otros Autores: | |
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| Formato: | Libro |
| Idioma: | Castellano |
| Publicado: |
Brooklyn, N.Y. :
PowerHouse Books
2014
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| Edición: | Segunda edición, 2014 |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007249299708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers |
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| Descripción Física: | 192 páginas : ilustraciones (color) ; 24 cm |
| Bibliografía: | Incluye referencias bibliográficas (páginas 184-190) e índice |
| ISBN: | 9781576877319 |
