Marketing research : an applied approach

Marketing research an applied approach

Bibliographic Details
Main Author: Malhotra, Naresh K. (-)
Other Authors: Birks, David F., Wills, Peter, 1949-
Format: Book
Language:Inglés
Published: Harlow : Pearson cop. 2012
Edition:4th ed
Subjects:
Marketing > Investigación
Gestión de marketing
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007038399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Publ. anteriormente: 3rd European ed. 2007. Y basado en: Marketing research : an applied orientation. 6th ed., Global ed. cop. 2010
Glosario
Physical Description:XXIII, 1037 p. : il. ; 27cm
Bibliography:Incluye referencias bibliográficas e índices
ISBN:9780273725855

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