Buyer, consumer information processing

Buyer, consumer information processing

Bibliographic Details
Other Authors: Hughes, G. David (George David), editor literario (editor literario), Ray, Michael L., editor literario
Format: Book
Language:Inglés
Published: Chapel Hill : University of North Carolina Press 1974
Subjects:
Consumidores > Estados Unidos > Estudios, ensayos, etc.
Consumidores > Modelos matemáticos > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991007027679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:A joint project of the Association for Consumer Research and the American Marketing Association
Physical Description:[5] h., 425 p. : gráf. ; 23 cm

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