Buyer, consumer information processing
Otros Autores: | , |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
Chapel Hill :
University of North Carolina Press
1974
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Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991007027679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Notas: | A joint project of the Association for Consumer Research and the American Marketing Association |
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Descripción Física: | [5] h., 425 p. : gráf. ; 23 cm |