Seminar on Advertising, Sponsorship and Promotions : understanding and measuring the effectiveness of commercial communication, Madrid (Spain), 15th-17th March 1995

Seminar on Advertising, Sponsorship and Promotions understanding and measuring the effectiveness of commercial communication, Madrid (Spain), 15th-17th March 1995

Bibliographic Details
Corporate Author: Seminar on Advertising, Sponsorship and Promotions (-)
Format: Book
Language:Inglés
Published: Amsterdam : ESOMAR 1995
Subjects:
Marketing > Investigación > Congresos, conferencias, etc.
Publicidad > Investigación > Congresos, conferencias, etc.
Comunicación empresarial > Congresos, conferencias, etc.
Patrocinio > Congresos, conferencias, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991006913579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:IV, 240 p. ; 23 cm
ISBN:9789283112211

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