Marketing
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
McGraw-Hill/Irwin
2003
|
| Edition: | 7th ed |
| Series: | The McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006749399708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XLIII, 741 p. : il. col. ; 28 cm + 1 disco compacto (CD-Rom) |
|---|---|
| Bibliography: | Bibliografía: p. 682-710 |
| ISBN: | 9780072410754 9780071151221 |
