APA (7th ed.) Citation

Cannie, J. K., & Caplin, D. (1991). Keeping customers for life. AMACOM.

Chicago Style (17th ed.) Citation

Cannie, Joan Koob, and Donald Caplin. Keeping Customers for Life. New York: AMACOM, 1991.

MLA (9th ed.) Citation

Cannie, Joan Koob, and Donald Caplin. Keeping Customers for Life. AMACOM, 1991.

Warning: These citations may not always be 100% accurate.