Cita APA (7a ed.)

Wells, W. (1997). Measuring advertising effectiveness. Lawrence Erlbaum Associates.

Cita Chicago Style (17a ed.)

Wells, William. Measuring Advertising Effectiveness. Mahwah [etc.]: Lawrence Erlbaum Associates, 1997.

Cita MLA (9a ed.)

Wells, William. Measuring Advertising Effectiveness. Lawrence Erlbaum Associates, 1997.