Measuring advertising effectiveness
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Mahwah [etc.] :
Lawrence Erlbaum Associates
1997
|
| Series: | Advertising and consumer psychology
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006443949708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | X, 408 p. ; 24 cm |
|---|---|
| ISBN: | 9780805819014 |
