Visual merchandising for fashion
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Bloomsbury Academic
2014
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| Colección: | Basics fashion management
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006207459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Visual merchandising and designing the customer experience
- Display basics
- Space planning principles
- Displaying merchandise
- Visual concept research and design
- The future of visual merchandising.
