Visual merchandising for fashion
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What...
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| Formato: | Libro |
| Idioma: | Inglés |
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London :
Bloomsbury Academic
2014
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| Colección: | Basics fashion management
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006207459708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles. |
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| Descripción Física: | 192 p. : il. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9782940496129 9782940447701 |
