Cita APA (7a ed.)

Kinnear, T. C., & Taylor, J. R. (1996). Marketing research: An applied approach (5th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Kinnear, Thomas C., y James Ronald Taylor. Marketing Research: An Applied Approach. 5th ed. New York [etc.]: McGraw-Hill, 1996.

Cita MLA (9a ed.)

Kinnear, Thomas C., y James Ronald Taylor. Marketing Research: An Applied Approach. 5th ed. McGraw-Hill, 1996.