Marketing research an applied approach
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
New York [etc.] :
McGraw-Hill
1996
|
| Edition: | 5th ed |
| Series: | McGraw-Hill Series in Marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991006198899708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXII, 888 p. ; 24 cm + 1 disquete |
|---|---|
| ISBN: | 9780071139243 |
