Fit for the global future? : new approaches in marketing, advertising and market research in response to a changing business environment : [ESOMAR, ARF, JMA Conference] : Lisbon (Portugal), July 1997

Fit for the global future? new approaches in marketing, advertising and market research in response to a changing business environment : [ESOMAR, ARF, JMA Conference] : Lisbon (Portugal), July 1997

Detalles Bibliográficos
Autor Corporativo: ESOMAR (-)
Otros Autores: Fellows-Rödl, Deborah (-)
Formato: Libro
Idioma:Inglés
Publicado: Amsterdam : ESOMAR cop. 1997
Colección:ESOMAR Publication series ; 215
Materias:
Marketing > Investigación > Congresos, conferencias, etc.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005963749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Descripción Física:300 p. ; 24 cm
ISBN:9789283112617

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