What is branding?
As everything becomes global, good branding becomes more crucial. 'What Is Branding?' is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Mies ; Hove :
RotoVision
cop. 2010
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| Colección: | Essential design handbooks
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005912449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | As everything becomes global, good branding becomes more crucial. 'What Is Branding?' is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges. |
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| Descripción Física: | 256 p. : il. ; 22 cm |
| Bibliografía: | Incluye referencias bibliográficas (p. 250-251) |
| ISBN: | 9782888931355 |
