International public relations and public diplomacy : communication and engagement

International public relations and public diplomacy communication and engagement

Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power

Bibliographic Details
Other Authors: Golan, Guy J. (-), Yang, Sung-un, Kinsey, Dennis F.
Format: Book
Language:Inglés
Published: New York : Peter Lang 2015
Subjects:
Comunicación en política.
Diplomacia
Relaciones internacionales
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005884599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Summary:Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power
Physical Description:vii, 458 p. ; 23 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9781433126888
9781433126871

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