International public relations and public diplomacy communication and engagement
Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power
| Otros Autores: | , , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Peter Lang
2015
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005884599708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Sumario: | Offers key lessons regarding global relationship-building and stakeholder engagement. This book deals with topics such as: mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power |
|---|---|
| Descripción Física: | vii, 458 p. ; 23 cm |
| Bibliografía: | Incluye referencias bibliográficas e índice |
| ISBN: | 9781433126888 9781433126871 |
