APA (7th ed.) Citation

Kotler, P., & Cunninham, P. (2004). Marketing management (11th ed.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Peggy Cunninham. Marketing Management. 11th ed. Toronto: Pearson, 2004.

MLA (9th ed.) Citation

Kotler, Philip, and Peggy Cunninham. Marketing Management. 11th ed. Pearson, 2004.

Warning: These citations may not always be 100% accurate.