The new rules of marketing and PR how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons
2008
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005842409708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XX , 275 p. ; 23 cm |
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| ISBN: | 9780470113455 |
