Cita APA (7a ed.)

Poltrack, D. (1983). Television marketing: Network, local, and cable. McGraw-Hill.

Cita Chicago Style (17a ed.)

Poltrack, David. Television Marketing: Network, Local, and Cable. New York, etc.: McGraw-Hill, 1983.

Cita MLA (9a ed.)

Poltrack, David. Television Marketing: Network, Local, and Cable. McGraw-Hill, 1983.