Television marketing : network, local, and cable

Television marketing network, local, and cable

Bibliographic Details
Main Author: Poltrack, David (-)
Format: Book
Language:Inglés
Published: New York, etc. : McGraw-Hill 1983
Subjects:
Televisión por cable > Marketing.
Publicidad televisada
Televisión local
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005454449708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XII, 395 p. : il. ;1c24 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780070504066

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