The advertising rate structure in the daily newspaper industry
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | Inglés |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall
[1963]
|
| Series: | Ford Foundation. Doctoral dissertion series
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005439209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XIV, 94 p. : diagrs. ; 24 cm |
|---|---|
| Bibliography: | Bibliogr.: p. 87-94 |
