The advertising rate structure in the daily newspaper industry
| Autor principal: | |
|---|---|
| Formato: | Tesis |
| Idioma: | Inglés |
| Publicado: |
Englewood Cliffs, N.J. :
Prentice-Hall
[1963]
|
| Colección: | Ford Foundation. Doctoral dissertion series
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005439209708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Descripción Física: | XIV, 94 p. : diagrs. ; 24 cm |
|---|---|
| Bibliografía: | Bibliogr.: p. 87-94 |
