Marketing research within a changing information environment
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | Inglés |
| Published: |
Boston [etc.] :
McGraw-Hill/Irwin
2003
|
| Edition: | 2nd ed |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005339539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXIII, 720 p. : il. ; 27 cm + 1 disco compacto (CD-Rom) |
|---|---|
| Bibliography: | Bibliografía |
| ISBN: | 9780072467574 9780071151191 |
