Market response models : econometric and time series analysis

Market response models econometric and time series analysis

Bibliographic Details
Main Author: Hanssens, Dominique M. (-)
Other Authors: Parsons, Leonard J., coautor (coautor), Schultz, Randall L., coautor
Format: Book
Language:Inglés
Published: Boston [etc.] : Kluwer Academic Publishers 1990
Series:International Series in Quantitative Marketing
Subjects:
Marketing > Modelos econométricos.
Marketing > Investigación
Series temporales
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005205469708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XII, 388 p. ; 24 cm
ISBN:9780792390138

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