Segmentation and positioning for strategic marketing decisions
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chicago, Ill. :
American Marketing Association
1996
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991005096559708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Notas: | Includes index |
|---|---|
| Descripción Física: | XIII, 358 p. ; 23 cm |
| ISBN: | 9780877572596 |
