Marketing social change : changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Detalles Bibliográficos
Autor principal: Andreasen, Alan R, (1934- ) (-)
Formato: Libro
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass 1995
Edición:1st ed
Colección:The Jossey-Bass Nonprofit Sector Series
The Jossey-Bass Public Administration Series
Materias:
Marketing social
Cambio social
Problemas sociales
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991005094339708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Descripción
Descripción Física:XX, 348 p. : il. ; 24 cm
Bibliografía:Includes bibliographical references (p. 321-337) and indexes
ISBN:9780787901370

Ejemplares similares