Inside book publishing
How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the...
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
London ; and New York :
Routledge
2014
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| Edition: | 5th ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004976809708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- The development of modern trade publishing
- Publishing for educational, academic and professional markets
- The characteristics of the main publishing sectors
- Creating and protecting value in publishing
- The author
- Commissioning
- The author contract and editorial development
- Design and production
- Marketing
- Sales and distribution
- Rights sales
- The sales channels for books in the UK
- Getting into publishing.
