Inside book publishing
How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the...
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| Format: | Book |
| Language: | Inglés |
| Published: |
London ; and New York :
Routledge
2014
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| Edition: | 5th ed |
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004976809708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | How do publishers work and make money? Why do they exist? This expanded and thoroughly revised fourth edition of Inside Book Publishing is designed for students of publishing, authors needing to find out publishing secrets, and those wanting to get in or get on in the industry. It addresses the big issues - globalization of publishing, the impact of the internet - and explains publishing from the author contract to the bookshop shelf. It covers: how the present industry has evolved publishing functions - editorial, design and production, marketing, sales and distribution, and rights the role of the author copyright and contracts the sales channels for books in the UK, from the high street to ebooks getting a job in publishing. |
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| Physical Description: | xix, 355 p. : il. ; 25 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780415537162 9780415537179 |
