Lodish, L. M. (1986). The advertising and promotion challenge: Vaguely right or precisely wrong? Oxford University Press.
Chicago Style (17th ed.) CitationLodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? New York: Oxford University Press, 1986.
MLA (9th ed.) CitationLodish, Leonard M. The Advertising and Promotion Challenge: Vaguely Right or Precisely Wrong? Oxford University Press, 1986.
Warning: These citations may not always be 100% accurate.
