Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Revealing the corporation perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Bibliographic Details
Other Authors: Balmer, John M.T., sel (sel), Greyse, Stephen A., sel
Format: Book
Language:Inglés
Published: London, etc. : Routledge 2003
Subjects:
Imagen de la empresa
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004793309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVIII, 365 p. ; 25 cm
ISBN:9780415284202

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